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The basic logo mark symbolizes one big square (company) made up of nine smaller circles (employees). The three other small circles (company, employee, customer) are connected together to form the “N” letter, representing the company’s initial.
The blue color represents the “tree” of the Five Elements of Yin and Yang, used to mean creation and life.
It is also a color that symbolizes new life at sunrise, as well as all sorts of fortune.
In Korea, blue represents the sea and sky. Blue also psychologically means coolness, cleanness, freshness, and cleanliness, as well as heartfelt wishes, meditation, eternity, diligence, and youth.
Since time immemorial, the green color has long represented life.
Green signifies eternal youth, life, and hope. It also soothes our souls, keeping them peaceful. And it relaxes our minds and muscles filled with tension.
Finally, the color evokes spring that provides the riches of Mother Nature, indicating the rebirth, growth, and prosperity of life, as well as overflowing energy.
PANTONE Reflex Blue C
PANTONE 7738 CP
PANTONE Cool Gray 1 CP 50%
